The Story So Far
With a decade of valuable experience and expertise in the realm of advertising and communication, Hiten Shah launched his very own enterprise. With a small team of inexperienced yet resolute individuals, he took the first step in February 1999, initiating the venture in a modest office space of 200 square feet. From those humble beginnings, Brand Aid has made remarkable progress, meeting the branding and communication requirements of various sectors.
Throughout our journey, Brand Aid has consistently upheld the importance of simplicity, embracing transparency, and safeguarding client confidentiality. We have primarily concentrated on our clients’ needs by providing a range of services aimed at creating, enhancing, and managing their brand identity. Our management remains dedicated to preserving our core values without compromise.
Brand Values
EMPATHY
We strengthen client connections with audiences, create impactful campaigns, and contribute positively to society. Having empathy allows us to understand and connect with our clients and consumers on a deeper level. We thereby prioritize enriching lives through meaningful branding experiences.
COURTESY
We strongly believe in being polite, respectful, considerate, and displaying good manners in interactions with our clients and with each other. This enables us to foster a positive and harmonious atmosphere, leading to better relationships, improved communication, and increased productivity.
INTEGRITY
Operating with integrity ensures we adhere to all relevant ethical practices and regulations. It also builds our clients’ conviction, drives efficacious branding, and aligns our actions with all our communications. It has enabled us to further cultivate a positive reputation, attract clients and talent.
SOLIDARITY
Solidarity shapes our branding approach, impacting internal operations and client relationships. Embracing diversity, fostering a common goal, and enhancing teamwork enable us to tackle challenges effectively and align with our core communication. This collaborative approach boosts productivity and creativity.
SINCERITY
For us, sincerity is paramount. We value authenticity, building authentic connections with consumers, and earning their trust. Our ethical practices ensure brands' promises are genuine and reliable, fostering consumer loyalty and advocacy.
THRIVING
Since inception, we have always believed in setting the stage for success and fostering a positive, growth-oriented work culture. Being committed to delivering exceptional results for our clients, we have encouraged a culture of innovation and creativity. We have cultivated a mindset of continuous improvement as well which helps us stay relevant and competitive in the ever-evolving branding landscape.
Brand Personality
At Brand Aid, our core belief has always revolved around prioritizing effective communication messaging. We haven't placed excessive emphasis on art but rather view design as a vital problem-solving tool. Our work ethics are ingrained with honesty, and our communications embody simplicity, clarity, and conciseness, ensuring relevance and appropriateness. Humanism is also evident in our guiding principles. Moreover, we maintain strict hygiene standards when it comes to content and data presentation.
Our Brand Personality possesses a unique and refined essence. Among its prominent characteristics are the following:
Dedicated
Building a successful enterprise is a time-consuming process that demands dedication and hard work. We have always remained committed to putting in the effort needed to deliver top-notch results. Adopting professionalism also becomes very vital in building the confidence of our clients.
Innovative
Creativity is undoubtedly the core of branding. Our team is highly imaginative and innovative, capable of generating fresh and unique ideas that set our clients apart from their competitors. Due to the rapid changes in the landscape of branding, we have been adaptable to changes in trends, technologies, and consumer behaviour.
Meticulous
Branding requires giving complete attention to detail, from typography and colour choices to messaging consistency. We have therefore been diligent in ensuring that every aspect of a brand aligns with the overall strategy.
Strategic
We have ensured effective branding with a clear strategy and vision. This has made us adept at understanding our client's goals, target audience, and market positioning, and being able to develop a comprehensive branding strategy that aligns with these factors.
Effective
With our strong communication skills, we are able to effectively convey our ideas and recommendations to clients. We firmly believe in conducting ourselves formally, meeting deadlines, and handling challenges with grace and poise. We are driven by results, constantly evaluating the effectiveness of our branding efforts and making improvements accordingly to ensure optimum results.
Thoughtful
By adopting a client-centric approach we actively listen to our clients' goals, concerns, and preferences, ensuring that our branding strategies align with their vision. We continuously strive to create a positive and enjoyable experience for our clients. Our clients thus feel comfortable sharing their ideas, feedback, and concerns, leading to more successful branding outcomes.
Brand Guidelines
