7 Tips to Attract Audience to Your Company Website
We're almost halfway into 2019, and if you still haven't realized the importance of your company website, now is the right time to question your existence. You can think of your company website as a new cafe or restaurant that must accomplish 3 objectives for your potential audience: luring them to visit, making them want to stick around even after browsing through your offerings and triggering a desire to visit again once they've finished their meal.
Analogies aside - exactly how much do you think the website content and design impact the overall experience of your potential customer and their likelihood of purchasing your product/service?
Answer: a lot more than you anticipate
Psst… Here are 7 secrets to attracting the audience to your company website:
- KEEP THE DESIGN SIMPLE, FRESH AND UNIQUE
A study found that first impressions pertaining to websites are 94% design-related. That same study found that 46% of consumers base their decisions on the credibility of a website from its visual appeal and aesthetics. This does not translate into overdoing design elements on your website. All it means is that your website is a magnet for judgment - and this judgment isn't limited to the website itself, but carries over into the way users perceive the company as a whole. - CONTENT IS CRITICAL
Our research before writing this blog also suggested that users spend an average of 5.59 seconds looking at a website's written content. These 5.59 seconds can make or break your company's credibility in the mind of the viewer. While it's rightly said that "Content is King", we also have reasons to believe that this King has 2 Queens: Context and Experience. And all of us are well-aware about the importance of keeping the women of the house happy. - TITLE AND META TAGS
When we're talking about a phenomenon as crucial as user experience, we must realize that every little thing counts. Title and meta tags affect how you appear in search results. The title under which your webpage shows up in a search engine will be the same as the HTML header title, and similarly, the description that appears in search results will be influenced by the meta description tag. Here, judicious use of keywords is advised, only to enhance the effectiveness of your SEO strategy. - LINK-BUILDING
From listing your websites on as many online directories as possible to writing guest posts on related blogs and creating highly shareable content - all of these are tricks of link-building. If you're keeping link-building out of your SEO strategy, then my dear friends, you're missing out on a lot! The most important thing is to get reputable and relevant websites to link back to you, only to increase your search engine rankings and therefore, the traffic to your website. Moreover, if you want to leverage on your local SEO rankings as well, citations on different review websites can help a great deal. - CONSIDER SITE LOAD TIMES
Technology has made humans more and more impatient. And when it comes to browsing websites, slow load times can determine whether people will be willing to purchase your products or services or want to learn more about your company. If you audit the performance of your site on a regular basis by checking load times, site speed, correct formatting, and continuity with the heaviness of text and images, you're likely to earn yourself a place in the good books of your potential customers. - ORGANIZE YOUR SITE TO PROVIDE A GREAT USER EXPERIENCE
88% of online visitors/consumers are less likely to return to a site after a bad experience. (Well, obviously!) A call-to-action that is easy to find, a well-structured site that presents information in an orderly and organized way, and a mobile-compatible version of the website are a few mandatory features for any business seeking to remain competitive across channels, and thereby deliver a promising user experience. - LINKING SOCIAL MEDIA ACCOUNTS
The integration of social media accounts drives sharing. A good word or two from friends, family or influencers is known to be for consumers the most trusted source of information about companies. In today's times, engaging with your customer is more important than anything else. Therefore, it makes sense to entice your visitors to share your content with their networks.
THE BOTTOM LINE
A bad website can contribute to tarnishing your reputation and credibility as a company but counting on experts who understand how vital each detail - right from the navigation to aesthetics and content - is a much smarter way to creating an online presence that is in line with your organizational objectives.