Aarkay Foods
Giving a Colorful Voice to a Flavourful Brand
By elevating brand presence using modern tools, design and digital strategy
By elevating brand presence using modern tools, design and digital strategy
Main Roles
- Strategizing a modern outlook for a brand with over 3 decades of experience & a global footprint
- Conceptualizing offline collaterals with digital adaptations
- Reimagining the company's web presence using user-friendly interface & design
- Concept & design for international exhibitions in line with company's personality and design guides
Approach & Execution
Translating the company's
Strength info compelling
Marketing materials
Identifying Design Voice
- Creation of compelling print collaterals, using striking imagery & colloquial language
- Identification & use of primary and secondary color schemes including fonts to help create a distinctive voice and personality of the brand
Uplifting Digital Footprint
Website
- Creation of website using modern UI/UX techniques and least-click interface
- Merging the company's design voice into the website to maintain consistency of branding & personality of the company
- Use of striking imagery and image compositing techniques to highlight the company's strengths & business profile from the homepage onwards
Social Media
- Uplifting the company's social media presence using strong communication & strategic call to action
- Creation of customized messaging including festive greetings to give a refreshing social media personality to the brand
Enhancing On-site Presence
- Using the defined tone, voice and design guidelines of the company, we created customized event & stall creatives to be showcased at global shows, events & gatherings
- Using various techniques like photography, image compositing & creative copywriting, we designed panels & creatives branding of various shapes & sizes, to highlight the company's legacy, forte in food colors & flavors & their ability to cater to a diverse pool of food manufactures around the world
Impact
- The company's branding overhaul enhanced its presence both digitally and physically in the market, helping it reach more clients and categorically showcase its wide product range
- The company's social media presence continues to grow, with organic reach using the tailormade creative strategy and execution that we introduced on its digital platforms.