Aster Medipharm
Established a strong brand presence that successfully transformed leads into customers for a leading pharmaceutical company
Main Roles
- Conceptualized a multilingual corporate film
- Developed an elaborate series of social media campaigns aimed at increasing the client base and followers
- Created a website that strikes a perfect balance between engaging visuals and crystal-clear information
- Launched a targeted paid ad campaign across key social media platforms
- Developed a robust CRM portal, equipping them with the tools to effectively manage client inquiries, streamline follow-ups, and optimize their sales processes
- Implemented an on-going SEO content creation initiative to elevate product visibility and establish clear differentiation from competitors
Approach & Execution
Corporate Film
- Conceptualized, wrote, and produced a multilingual film (English, Hindi, Tamil, Bengali) that effectively communicated the brand message to a wide audience
Digital Marketing
- Led the development and execution of a social media campaign starting from September '23
- Created a series of targeted paid ads for Instagram and Facebook
- Collaborated with a popular Ahmedabad Radio Jockey, RJ Archana, to develop a compelling influencer campaign for World Heart Day, focusing on the necessity of heart health maintenance
Website
- Redesigned the existing website and helped create an impactful & immersive experience that was user friendly and precise
- Generated SEO-friendly content for numerous healthcare products, resulting in improved competitive differentiation and elevated website ranking
CRM
- Designed a CRM portal to streamline client inquiries, improve follow-up efficiency, and refine sales processes
Impact
- The corporate film boosted their distributors' performance by generating qualified leads and driving overall brand marketing efforts
- The Social Media Campaign achieved phenomenal results with 2 million reach on Instagram and more than 4,600 profile visits from September '23 to June '24
- The targeted paid ads expanded the brand presence on both Instagram and Facebook, amassing 1,000+ new followers in just 10 days
- The Influencer Reel was a huge success, exceeding 24,000 views and generating over 1,700 interactive responses
- The CRM portal empowered the sales team by centralizing vital data, enabling efficient lead segmentation for inquiries, follow-ups, and potential conversions