Colors Gujarati
Streamlined the brand identity and adopted a more engaging approach for a prominent Gujarati General Entertainment Channel (GEC)
Main Roles
- Crafted a unique brand identity for the first-time launch of their Navratri event called Rangratri by creating various marketing collaterals, show graphics and offline promotion activities
- Ideation and creation of a vibrant newsletter
- Visual branding for the show launch ‘Rangai Jaane Rang Ma’
- Creative development and designing of promotional materials for two upcoming shows
- Build a winning Social Media strategy, including static and video content (More than 200 posts per month), to cultivate audience engagement and solidify brand recognition
- Successfully contributed to their marketing goals with timely deliverables, regional content and high-quality creative output for online and offline media
Approach & Execution
Rangratri 2023 (Navratri Event)
- Developed a Brand Identity for the first-time launch of a Navratri event (Rangratri 2023) and unique marketing collaterals
- Designed innovative canter for on-road promotions across Ahmedabad
- Captured the visual branding around the Navratri event. The film created was entered into the The Promax India Awards '24
Newsletter
Injected a new life in Colors Gujarati's e-newsletter to boost clickthrough rate (CTR) and viewership
Show Launch - Rangai Jaane Rang Ma
Designed a series of vibrant collaterals for newspapers, hoardings and emailers
Social Media
- Boosted audience engagement and solidified brand recognition with interactive brain teasers like crosswords, puzzles, quizzes, riddles, etc.
- Generated buzz around upcoming shows, characters, and plots by producing a captivating mix of short-form video content, like GIFs, reels, and behind-the-scenes snippets
- Ignited audience imagination and set the brand apart by creating visually stunning CGI videos
Impact
- The on-ground Navratri event, Rangratri 2023, was a resounding success. By connecting with over 150 influencers, community pages and Garba groups, Colors Gujarati achieved a total reach of 1.2 million on social media. The event’s atmosphere was highly praised by audiences, who now eagerly anticipate the next one
- Launched recently, the new Social Media strategy devised by us has yielded impressive results, reaching 1.9 million accounts and witnessing an increase in overall audience engagement
- Extensive marketing strategies and creative materials led to successful promotion of upcoming new shows, solidifying Colors Gujarati's identity in GEC category