COP CMS 2020
Conference of the Parties to the Convention on the Conservation of Migratory Species of Wild Animals
Branding a global conference dedicated to a noble cause with modern messaging, vibrant designs & purposeful collaterals
Main Roles
- Creation of a unique branding identity & messaging theme for COP CMS 2020 conference based on core current scenario
- Designing customized illustrations to highlight messaging and emphasizing on the motto of the conference
- Developing creative literature & branding material development strategy to ensure maximum retention of the event, both during & post event
Approach & Execution
Speaking for the endangered species
Through contemporary communication
- Development of unique illustration style for the event
- Conceptualization and development of customized event material using illustration and images
- Calendar Design
- Brochure Design
- Stationery Design
- Colour coded Passes for various visitor categories
- Development of iconography for the event using footprints of various endangered species, to signify the alarm of diminishing species
Impact
The noble cause of the event required a unique conceptual approach. Taking this opportunity, Brand Aid communication style focused on visually representing the danger posed to species. With our efforts focused on ensuring not just promotion of the event but also to create retention value, the branding brought forward the very messaging that the conference aimed to communicate. All those who attended, including conference organizers unanimously, termed our efforts as 'Unique & Creative'.