G20 Summit 2023

Dormer Pramet

Forged a strong brand identity for a leading metal cutting tool solutions provider

Main Roles

  • Created a variety of branding materials, like brochures, desk/wall calendars, etc., to showcase the brand identity and vision of the company
  • Conducted extensive photography for more than 100 products
  • Developed product films and application videos that demonstrate the capabilities and functionality of the products in action

Approach & Execution

Brochure

Developed a comprehensive product and company brochure adhering to global corporate guidelines, translated into six languages (Chinese, Japanese, Korean, Indonesian, Thai, and Vietnamese) to reach international markets

Desk & Wall Calendar

Created unique concept-based desk and wall calendars for distributors and dealers to gift their clients. Our team managed everything from design to delivery, ensuring the safe shipment of 4000 wall calendars and 1000 desk calendars to 273 locations across India. The calendars were of an unconventional size, requiring meticulous attention to detail in their packaging and transport.

Photography

Executed high-impact product photography, capturing over 100 products in three distinct angles for optimal visual presentation

Product films

Created engaging product films (written, shot, and translated into six languages - Chinese, Japanese, Korean, Indonesian, Thai, & Vietnamese) to empower distributors and dealers with effective marketing tools

Product application videos

Filmed on-site product application videos showcasing a variety of products in action for global distributors and dealers

Website

Maintained an up-to-date website through regular updates, ensuring adherence to global corporate guidelines

Impact

  • The multilingual brochures have significantly enhanced the brand's global market presence, making it accessible and appealing to diverse international audiences
  • The extensive product photography has made the products more attractive and informative for potential customers
  • The multilingual product films have improved engagement for international distributors and dealers with their client base
  • Factory-shot product application videos have increased credibility and trust
  • Regular website updates have led to higher traffic, longer visits, and better engagement