Election Commission
Showcasing the power of voting, from a Voter's perspective...
Main Roles
- Conceptualization, strategizing and dissemination of video content on various platforms for Election Commission of Gujarat
- Creation of various storylines from a voter's POV, to highlight the importance of voting and its effect on the lives & future of the people as well as the state
- Creation of elaborate training videos for the purpose of helping voting staff understand the various nuances and procedures
- Talent casting, scripting and shooting of elaborate infomercials to educate and enlighten people to vote from their own perspective
Approach & Execution
Enlightening the people
From a people's Point of view
Infomercials
- Creating an elaborate storyline based on what is the significance of voting especially for youth and how every vote has the power to change the the nation
- Creating elaborate character personalities Including a wide spectrum of relatable characters in individual stories starting from farmers to young students
- Shooting on location with authenticity and crisp, conversational dialogue writing
- Using the power of confidence to showcase the concept of 'Right to Vote'
- Choosing of primetime slots for release of videos on on popular media channels for maximum reach and impact
Training Videos
- Creation of training videos for on-ground staff, executive staff and support staff to understand the procedures, updates, and the workings of EVMs to ensure smooth elections
- All videos made compatible to be released on platforms like whatsapp, to comply with COVID-19 guidelines and at the same time ensure that training is properly imparted for smooth elections
Impact
- All videos were successfully released and run for 15 days on primetime slots for maximum reach and impact
- All EC staff received proper training via the videos
- Overall reception of both training and commercial videos was excellent