GMDC
Category - B2B & B2C

GMDC
Gujarat Mineral Development Corporation

Creating campaigns that highlights the efforts of GMDC as a conscious organization that is dedicated to sustainably harnessing the worth of earth.

Main Roles

  • Redefining Gujarat's premier mining corporation with a brand new, user-friendly website complete with up-to-date information
  • Highlighting 6 decades worth endeavors of GMDC in uplifting Gujarat's mining sector through powerful medium of AV
  • Positioning GMDC on global platform, through a redefined stall design

Approach & Execution

Translating GMDC's legacy

On to a power-packed corporate film

  • Planning & shooting for film, using high-definition cameras & equipment of all mines & processes
  • Engaging script to intelligently condense GMDC's legacy for screen
  • Professional editing, coloring and on-screen graphics

Transforming GMDC's aged website, to suit modern users' Needs

  • Fresh website architecture
  • Minimal clicks approach
  • Light & lean layout for easy loading
  • Responsive platforms for adaptive multi-device views

Repositioning GMDC

With 294 Sq. Mtrs Award-winning Stall Design

  • Tailor-made stall design, using modern 3D tools for dimensional accuracy
  • On-site fabrication complete with color, furniture, fixtures & mood lighting
  • Vibrant product display podiums and custom-designed information panels

Making Winning, a Habit
For GMDC on Prestigious Stages

Conceptualized, designed and installed for GMDC, our stall won 2nd prize for the Category for Large Stall Best Design and also for Mineral Rich Partner State Prize at IME 2022, Kolkata.

Impact

With our branding intervention, GMDC today stands with a completely redefined core client-facing mediums, like website, & corporate film. Through our stall design, we not only helped GMDC create strong client engagement, but also earned them the recognition with an award for best pavilion at Mining Mazma, a premier exhibition.