Category - G2C
Gujarat Tourism
Unconventional, unimaginable and highly personable, we transformed Gujarat Tourism’s image through never-before-seen creative direction, like hand-illustrated maps, films, activations and sporting events.
Main Roles
- Creating hand-illustrated maps of Gujarat's tourist destinations in a never-before seen format
- Internationally representing Gujarat Tourism through thematic stall design
- Bringing popular sporting spectacles of the world, for the first time to Gujarat, to promote sports tourism
- Showcasing beauty of Gujarat's historic destinations through carefully developed films
Approach & Execution
Reimagining Gujarat's Tourism
By creating first-of-its kind illustrated maps of over 30 popular tourist spots
- Curating popular tourist destinations by deploying on-site teams
- Collecting accurate information and creating engaging content
- Creating customized topographic maps, complete with legends, spots, distance charts, and illustrated depictions of sites
Bringing legendary sporting experience
To the land of legends
- Research and development of unique sporting activities in and around Gujarat's tourist destinations, that are akin to some of the best in the world
- Working with international athletes to create cutting-edge event formats to appeal international audiences
- Creating and handling of elaborate marketing plans to garner registrations
- End-to-end event management including food, lodging and logistics
- Giving Gujarat its first ultra trail race, Run the Rann, that was featured in popular global sporting magazines, and covered by international sports journalists
- Making Gujarat the hub of Western India's first MTB race - the Impossible Race
Capturing the essence of Majestic Gujarat
In a specially created thematic stall
- Thematic stall design complete with models of Gujarat's heritage legacy
- Carefully integrated panels using architectural aesthetics to ensure the look and feel of stall is maintained throughout
- Customized AV consoles to showcase Gujarat's heritage prowess
- Live artists to showcase the state's unique arts, crafts and dance
Showcasing Destinations in Motion
Deviating from conventional filming methods, we set out to capture the beauty of Gujarat's historic destinations on our cameras. Beginning with the World Heritage City of Patan, we have created a multitude of films for TCGL, to bring forth their vision of tourism to life.
Impact
Our branding interventions have positioned Gujarat Tourism at a very strong spot in the industry. Deviating from mundane tourism literature, people are now able to enjoy customized maps of their destinations, which also have tremendous retention and memorabilia value. Our stall designs have helped Gujarat Tourism capture the attention of not just visitors, but also travel agencies and bloggers, owing to engaging representation of Gujarat's heritage.