Category - B2B
Hitachi Hi-Rel Power Electronics Pvt. Ltd.
Collaborating with a global giant to augment their marketing was no ordinary task. From print and ads to custom designed stall, we offered Hitachi a plethora of services to reach their clients better and generate more engagement.
Main Roles
- Designing and fabricating cutting-edge stalls at premier exhibitions
- Conceptualizing and designing modern, user-centric brochures and booklets to showcase the company's products
- Conceptualizing and designing industry-centric advertisements
Approach & Execution
- Understanding Hitachi's international stature and utilizing the company’s reputation to create materials that speak to target audiences in terms of trust, value and sheer performance of Hitachi's products
- Market analysis to understand industry problems and created print materials like brochures and booklets, with original concept, engaging content and product benefits
- Working with Hitachi and using their preferences and market insights to create engaging stall designs, to encourage audiences in interacting with the brand and create retention value.
Impact
Hitachi needs no introduction, but with their market insights, combined with our branding acumen, we gave this global giant some really creative tools to connect with audiences that rely more on trust, transparency & performance.