Category - B2C
IFE Foods
Appetizing packaging designs to appeal the visual senses of customers and give IFE the right creative direction to reach their target audience.
Main Roles
- Conceptualizing and designing modern packaging solutions for the company's consumer brand products
- Reimagining the company's website and online presence for turnkey information delivery
- Conceptualizing and launching strategic ads to engage customers and create brand retention
Approach & Execution
Pastallio
- Conceptualization and creation of Pastallio brand for IFE. The name is today one of the strongest and most known in raw pasta segment, and has its presence in almost every store of Gujarat
- Designing modern packaging solutions to make Pastallio iconic and memorable
Zippie
- Packaging design for a modern-day beverage that's healthier and refreshing than conventional beverages
- Unique, easy to handle packaging design conceptualized for customer engagement retention
- Customized photography and illustration to give the brand a unique identity
Gokak Karadant
- Re-defining an edible of the ancient for the new, health conscious market
- Creation of modern packaging with vibrant colors
- Designing and launching of strategic ad campaigns to create brand awareness
Giving IFE a Digital Facelift
With fresh website to handle curious visitor traffic
- Fresh website with user-friendly interface
- Turnkey delivery of important information for customer engagement
- Cross-platform compatibility for responsiveness across devices
Impact
Brand Aid's efforts to redefine IFE Foods' market presence were not just well received by the client but also created a strong ripple in the market. Our packaging resulted in increased sales of the product and transformed them into regular household names. The website's new outlook has appealed audiences and also helped IFE market its products better to the global market.