Category - B2C
IITE
Indian Institute of Teacher Education
From stalls, to print, we augmented IITE's image as one the best teacher-training institute through strategic branding interventions.
Main Roles
- Designing and fabricating stalls for marking the institute's presence at various education exhibitions & conferences
- Organizing and managing educational events for the institute
- Conceptualizing and designing student-centric brochures for engaging potential students
- Design and development of brand new website with new-age architecture and turnkey information for students
Approach & Execution
Interactive endeavors to engage
New generation of potential teachers
- Customized stall design complete with artistic panels, touchscreen kiosks and infographic representation of IITE's endeavors
- Development and fabrication of customized mural for IITEs stall, that today stands as a permanent installation at the institute’s Gandhinagar campus
- Organizing and conducting interactive events to allow potential students to learn first hand about the institute
Delivering actionable concepts
To inspire admission process
- Designing student-centric brochure, with infographical content and photos of the institute
- Customized photography of entire institute using real students
- Development of institute's film using modern filmography methods, in-house scripting and shooting
- Modern website design, with graphical representation of institute, SEO friendly architecture and turnkey delivery of important information
Impact
Following the branding that we developed for IITE, the institute’s admission process saw a significant rise. The new branding of IITE created retention value of the institute in minds of the students, and helped communicate its vision and values organically to its target audience.