Kepler Healthcare
Dynamic social media to generate awareness about a life-protecting medicinal product range.
Main Roles
- Ideation, conceptualization and planning entire social media strategy for Kepler Healthcare
- Conceptualizing and designing of creatives using real life stories of product users to showcase their positive experiences
- Ideating, shooting and release of engaging advertisements on popular news channels
- Creating customized strategies to showcase and create awareness of multiple product ranges that were capable of protecting lives during the time of the pandemic
- Development of modern website with easy user interface to Showcase the company's forays in healthcare and its vast product range
Approach & Execution
Inspiring Product Confidence
In times when the world stood still
- Creating a merger of customer experience, benefits of products and infographics to engage customers
- End-to-end social media planning including provisions for paid, organic and tertiary reach
- Generation of strategic #tags for allowing unique identification of product and posts across social media platforms
Intelligent classification of products based on lifestyle & personas to give people from every walk of life the right inspiration to relate with the product & its benefits
Inspiring Product Loyalty
through TV & Newspaper Advertising
- Using real people with real, relatable scenarios, every TV & newspaper ad was designed to touch the life, personality and the zest to restart their lives after the pandemic
- All ads were launched through strategic means and times to avail the benefit of maximum brand mileage and product recall
Developing a Digital Distinction for the Brand
- Development of modern website befitting company's endeavors in healthcare
- Creation of easy UI and UX for visitors to act as the company's digital conversation starter
- Commissioning custom photography of products & facilities to bring authenticity to the website
Impact
- Significant increase in social media traffic and following social media hits across platforms
- Considerable increase in product inquiry and sales
- Fully appreciated and reposted across the digital highway