Macons
Building an interactive corporate story
Main Roles
- Streamlining brand identity of the company through various creative interventions like creation of brand guidelines
- Uplifting the company's business propositions through uniquely designed literature based on new brand guidelines
- Augmenting the company's digital presence through a completely reimagined website
Approach & Execution
Smart branding strategies
To tackle market challenges
Creation of Brand Guidelines
- Identification of primary & secondary color palettes to be used across platforms
- Defining supergraphics, design patterns and templates for various literatures to ensure branding consistency
- Creation of a compendium with point-by-point explanation of usage of guidelines, so that consistency can be maintained
Literature Design
Creation of customized product literatures with photography to ensure maximum product retention value and desired viewer impact
Website Design
Creation of a brand new website for the company with:
- Responsive design
- Engaging content
- Interactive product display section
- Connection to social media handles
Emailer Design
Designing interactive inbox-friendly mailers to highlight the company's products and services.
Impact
Based on the new brand guidelines, the client now enjoys a consistent brand presence across platforms.