NES-ETS
Giving a 1918's school, the 2021 branding touch
Main Roles
- Conceptualization, strategizing and dissemination of social media strategy on various platforms
- Creation of storylines, interview snippets & announcement posts to maintain audience engagement levels
- Development of video content using shoot of actual parents, staff, teachers and senior management of the school combined with cutting-edge graphics
Approach & Execution
The Creative Thinking Behind Uplifting
a 100+ years worth of nurturing students
Social media
Mobilizing a solid strategy that entailed creation of:
- Creating engaging posts focusing on school's legacy and curriculum
- Curated posts focusing on advancements adopted to handle online learning during the pandemic
- Vibrant posts focusing on student life & activities
- Informative posts focusing on announcements, curriculum updates and general advisories
Video content generation
- Creation of video content showcasing 100+ years legacy of the school, including views of current students, alumnus and senior management
- Personalized interviews of parents, students, teachers and senior school management to showcase the benefits and pedagogy
- Infographic videos and information videos
Impact
- Within just few months of launching the refreshed social media strategy, the school saw increase in followers and content
- Refreshed social media presence of the school on all online platforms allowed better showcasing of the school's endeavors during the lockdown period
- Better involvement of parents was also reported owing to content generation that entailed featuring actual stories