NXT Cinemas
Crafted a distinctive brand identity for the grand debut of a leading theatre cinema chain in Himmatnagar
Main Roles
- Created a complete brand identity for the debut launch of a leading theatre chain in Himmatnagar, Gujarat, encompassing brand guidelines, logos, visual elements, and auditorium branding
- Conceptualized the café theme and designed stylish wall graphics to seamlessly align with the overall aesthetic
- Developed unique names and themes for their cinema auditoriums, along with custom logos, stationery, and a compelling tagline
- Designed intricate key line drawings for their food and beverage items, enhancing visual appeal and brand consistency
- Designed distinctive cinema visual icons to be strategically placed throughout various sections of the auditoriums, enhancing the cinematic ambience
- Developed a range of collaterals for the F&B section, including menus, food tags, order-taking forms, and branded creatives for café machinery
Approach & Execution
Brand Identity
Developed a comprehensive brand identity for the debut of NXT Cinemas, including brand guidelines, logos, visual icons, auditorium branding, stationery, and more.
Cafe Theme
Developed the complete theme, menus, and logos for the café, ensuring seamless alignment with the brand guidelines
F&B Section
Crafted a range of collaterals for their F&B section, including menus, food tags, order-taking forms, and branded creatives for café machinery.
Auditorium Names & Themes
Curated unique names and themes for their cinema auditoriums, complemented by custom logos, stationery, and a compelling tagline
Impact
- Established a strong and cohesive brand presence, setting a new benchmark for cinema experiences in Himmatnagar
- Created a visually immersive environment that enhances audience engagement and brand recall
- The unique auditorium themes and compelling branding elements have elevated the theatre's premium appeal
- Consistent and striking visual storytelling has helped position the theatre as one of the most renowned entertainment destinations in the region