Category - B2B
Prasad Group
Transforming a business of legacy & trust through creative marketing ideas like brochures, websites & identity design.
Main Roles
- Conceptualization and designing of cutting-edge print collaterals to market Prasad's products to various clients
- Development of identity for Pneucon - a subsidiary of Prasad, catering to a plethora of elite global clients
- Design and development of cutting edge website for Prasad
Approach & Execution
Making every page count
With literature depicting what clients want to see
- Employed a modern UI/UX techniques for a complete website redesign
- The website's content was rewritten to be SEO-friendly, and customized imagery was used to enhance the company's products, services, and processes
- The website was meticulously crafted and coded for seamless compatibility across a wide range of devices
- A digital strategy was devised to boost Prasad Group’s social media presence. This involved using effective tools, crafting engaging content, and adding attractive design elements
- Strategically reaching specific audiences through targeted paid promotions across social media platforms
Impact
- The industry and Prasad Group's clients warmly embraced the new and improved website identity
- Between August and September 2023, Prasad Group’s social media presence saw tremendous growth with its paid marketing efforts
- Instagram witnessed a remarkable surge, with followers exceeding 10,000, and Facebook's followers grew by more than 1,100
- Prasad has a legacy of exceptional products. And through our endeavors in rebranding, Prasad has today reinforced its legacy, and now stands in the market as a company with strong core values, with a modern heart
- The company’s branding is well received at domestic and international levels, and has given a tremendous boost to our relationship with the client