Red Bull
Category - B2C (Events)

Red Bull

5 consecutive years of hosting epic kite fight event in 4 cities across multiple states. Bringing Wings for Life World Run, a race held across the world on the same day at the same time to Gujarat. All our associations with Red Bull have been to give people unforgettable experiences.

Main Roles

  • Executing Gujarat's first ever kite fight festival organized by Red Bull in 4 cities for 4 years in a row
  • Bringing Wings for Life World Run, a race held across the world on the same day at the same time to the state in association with Red Bull in which 1500+ runners participated

Approach & Execution

Where Kites met Flyers' Might

Making Red Bull Kite Fight a cultural icon of young Gujaratis

  • Fresh approach to traditional kite flying festival - Uttarayan to engage younger audiences
  • Logistics, manpower and F&B services across 4 major cities where festivals were held
  • 100+ actual terraces booked to ensure authenticity of the festival
  • A total of 12500 kites launched in the battle
  • Precision planning, monitoring and control of large crowds

A Run for those who can't

Bringing awareness of a global cause to citizens of Gujarat

  • Synchronizing and executing a run held in multiple cities across the world on the same day and at the same time
  • Inviting and managing registrations that poured in to support the cause
  • Monitoring and control of traffic movements for the entire route, in association with Gujarat Traffic Police
  • Charting aid-stations, fully stocked with nourishment supplies for runners
  • Constant monitoring of runners and managing on call EMS support

Impact

Our association with Red Bull has been that of creating a difference by inspiring youth and the public to do something extraordinary. While Wings for Life showcased solidarity towards a charitable cause, Kite Fight renewed the interest of people in an age old tradition of kite flying with a modern twist. We are proud to have partnered with Red Bull to launch these events, and are working closely with them to showcase many more!