Sensinova
Sensationalizing a Motion Sensors, Sensor Lights & Home Automation company through creative and unconventional branding.
Main Roles
- Developing relatable & appealing content using various marketing collaterals to renew the brand's existing market positioning.
- Creating dynamic content that was more focused on & targeted towards increasing the client base & followership using efficacious branding.
- Helped launch a whole new product segment of Home Automation products, Primezen and conceptualizing & developing its logo and packaging.
- Designed an impactful & immersive website that aimed to be extremely user friendly and contained all the precise information.
Approach & Execution
Keeping in mind the beliefs of the company, developing marketing content that was relatable and engaging using the company's visual language across all collaterals.
Packaging
- Attractive & Innovative packaging to re-position the brand and reflect the quality of the products as well.
- With its eye-catching packaging Brand Aid has ensured that the critical aspect of brand-recognition is its top-most priority.
Branding
- Created clear, concise & innovative print ads that were effective enough to leave an impact.
- Outlined the benefits of the products in a manner that has helped develop an emotional connect with the readers.
Social Media
- Created unique posts to increase consumer engagement. Planned & strategized content to boost the products on all social media platforms.
- Used paid promotions to target the niche audience strategically.
- By incorporating an amalgamation of varying post styles and including the trends that are being followed by the mass, we have been able to uplift the company's status as a brand in sync with its clientele, network and community alike!
Impact
- Our work has helped the company's image to enhance and increase its presence both digitally and physically. This has enabled it to directly reach more clients and categorically exhibit its wide range of offerings
- By using a custom-made creative strategy on its digital platforms, the brand's social media presence continues to be ever-growing
- Generated more engagement on social media, inducing leads
- Better customer experience delivered through the new website
- A significant rise was seen in the company's interactions with clients through various platforms and promotion methods