The Impossible Race
Main Roles
- Ideation, conceptualization and planning of Western India's first MTB race and one of the country's toughest road cycling races with the objective of boosting sports tourism in Gujarat and promote the state as a formidable destination for ultra sports to international audiences
- Identification of complete route route in one of the world's most mysterious and treacherous, Gujarat's Polo Forest
- Classification of trail in various segments for appealing to both MTB and road cyclists alike
- Planning & provision for end-to-end logistics and hospitality of cyclists including on-route aid stations
Approach & Execution
Behind the scenes
Of a cycling extravaganza of epic proportions
Manpower
Engagement of 200+ professionals,segregated into teams to handle various aspects of the event
Identifying Terrain
Our technical team spent countless hours under the relentless rugged terrain of Polo Forest, charting the toughest trails for MTB and the most treacherous, serpentine trails for road cycling. Careful consideration was given to the fact that the trails never loopd, which is the signature USP of the event.
Publicity
Starting from a press conference, we made sure that the event was publicized amongst elite cyclists' fraternities. Advertisements in popular newspapers were given, an interactive social media platform via Facebook was created and technical & social media teams even personally engaged several international professional cyclists. In depth articles and advertisements were given in Crank Magazine and other such niche publications.
Registrations, payments and BIB allocation
All registrations were done online including payments for the convenience of every one. All systems were created and managed in-house for the purpose of ensuring privacy and data security of all participants. BIB numbers were assigned on the basis of race segments and were handed out on-site.
Transport
We provided all cyclists with a transport facility from Ahmedabad to Polo Forest and back. Pickups were also arranged for international athletes from railway stations/airports.
Accommodation
All cyclists were provided with fully-furnished accommodation and also on-route fully functional rest areas were created.
Food and Supplies
Services of a special catering company were rendered to provide all cyclists as well as staff members at the base camp with fresh, nutritious and hygienic food.
Aid Stations
Aid stations were set up to replenish cyclists during their journey, with ample food, nutrition and water supplies. Lunch and dinner services were also provided at certain designated aid stations.
Finisher Medals
Signature finisher's medals were awarded to all finishing participants, along with a certificate of completion.
Impact
- Western India's first MTB
- India's first GPS only navigated race
- 511 participants across both segments
- Winner of Gujarat Tourism award for best sporting event promoting tourism
- Featured in elite cycling magazines like Crank Magazine
- Featured & endorsed by elite sports bloggers & cyclists