Vihan Filtration
Main Roles
- Imagining, designing & fabricating cutting edge branding materials like brochures & concept calendars
- Reimagining the company's website complete with modern standards and responsive UI
- Overhaul of communication with creative content, brochures + AV content like corporate film & product films to give audiences insight into the company's massive operations
- Design & launch of social media strategy and strategic ad campaigns to engage audiences with the company's products and services
Approach & Execution
From filtration to fascination
The journey of Vihan's Branding Arc
Creation of Brand Guidelines
To give Vihan a personality befitting a company that filters impurities, we decided to give its branding a touch that filtered out the jargons & cliches and presented a fresh approach. For this purpose, we created a series of designs for the company that are still considered benchmarks. Some of our handpicked works are:
Calendar design
Specially designed calendars using:
- Old proverbs in modern management scenario
- Classic Stories with a Modern twist
- Typography using initials of each month
All calendars were custom created, using illustrations & type settings. Furthermore, to make them more appealing, each of the 12 months had a different creative angle, to give viewers the impetus to turn the page each month and also retain the calendar after the year has passed as a unique souvenir.
Ads & Brochures
Special creative ads were developed for Vihan focusing on the company's strengths, its offerings and prowess. The same concepts were translated into thematic brochures and literature, for distribution to clients in India and across the world.
Social Media
In today's world having a strong social media presence is highly vital. And hence we decided to give Vihan a strong social media personality. From creative festive posts, to edgy product notifications, Vihan's social media pages were made to reflect the company's personality as being a class apart.
Website Design
Creation of a brand new website for the company with:
- Responsive design
- Engaging content
- Interactive product display section
- Connection to social media handles
Emailer Design
Designing interactive inbox-friendly mailers to highlight the company's products and services.
Impact
All clients of the company showed tremendous appreciation towards the company's new collaterals especially the calendar designs. Some even shared their favorite ones on their social media and retained the calendars even after the year had passed. Overall, Vihan's revived branding was a huge success and is still performing consistently.